At Amaltaas, we're all about modern jewellery, tailored for you!
We're committed to providing top-notch jewellery crafted from allergy-free materials such as 92.5 Silver or Brass. Our goal is to provide value through our unique designs and natural metals like certified 92.5 Silver. Collaborating with skilled craftsmen in India, we create each piece by hand, proudly embracing the 'Made in India' ethos and supporting the 'vocal for local' initiative.
When it comes to gemstones, we prioritize using ethically sourced semi-precious stones.
In our commitment to sustainability, our packaging is made from recyclable paper, ensuring eco-friendliness with fully biodegradable boxes.
As an e-commerce fashion jewellery brand, Amaltaas offers its entire range on its website and select collections on leading marketplaces like Myntra, Nykaa, and Amazon. Renowned for our distinctive designs and captivating collections, we cater to contemporary tastes for men, women, and kids, all while honouring tradition. Additionally, we offer exquisite home accessories crafted from genuine 92.5 Silver.
So, when you choose Amaltaas, you're not just acquiring handcrafted jewellery made in India with authentic metals; you're also supporting environmentally friendly packaging and embracing unique designer pieces. Come shine in the hues of Amaltaas!
OUR FOUNDER, Neha Mehta
Amaltaas is the brainchild of Neha Mehta. As an Army child, raised across different cities of India and with tremendous exposure to travel from childhood shaping her jewellery preferences and aesthetics, Neha is a self-taught jewellery designer.
Watching her mother and other army wives, wearing jewellery to accentuate their style and dress up for different formal occasions, her love for jewellery started very young. However she never undertook any formal training in jewellery and went on to received her undergrad degree in Commerce (Honors) from Jesus and Mary College, Delhi University followed by Masters in Communication from MICA, Ahmedabad, India. MICA is also where she met her husband and who she describes as, ‘the wind beneath by jewelled wings’. Her husband is from a reputed jewellery family from Jaipur and Amaltaas traces its lineage back to the family wholesale business of 40 years in precious gemstone.
Neha launched her own jewellery line as a one-woman team in 2019, after a long corporate career (of almost 14 years) working across India and London, UK.
She is a passionate and self-driven designer who has learnt jewellery by understanding the process and gaining hands-on experience. Over time she has developed an eye for jewellery that tells a story, that is personal and traditional, with a contemporary feel. She works with master craftsmen to create handcrafted jewellery with her jewellery ethos being to put “something of yourself” into every piece and create "value for you". This value needs to be in both - unique designs and natural metals like 92.5 Silver.
OUR NAME & TAGLINE
Our brand name Amaltaas is inspired from the beautiful tropical flower-tree by the same name. Amaltaas sings when it sheds its leaves and bursts into grape like bunches of delicate Yellow Golden flowers. This beautiful flower and its colour (golden yellow) is an everlasting inspiration for the brand.
The tagline 'Jewellery for the Ready You' was actually uncovered during a discussion with the founder's 8 year old daughter when asked 'what do you think of jewellery?'. Her reply was that one wears jewellery when one is almost 'ready' - "Mom, jewellery is usually the last thing you wear when getting ready", thus sparking our tag line 'Jewellery for the Ready You' !
Just as Amaltaas flowers are ready to shine bright under the hot summer sun, Amaltaas Jewellery is for the Ready You - to shine bright in every season!
ABOUT AMALTAAS
HISTORY - Amaltaas traces its lineage back to the family business (40 year old wholesale Jewellery business) operating from the gemstone capital of the world - Jaipur, India. At the centre of Amaltaas Jewellery is tremendous care, thought and pride, till every last detail. It is with this and a desire to create versatile, timeless pieces that Amaltaas entered the market in 2019.
INSPIRATION - We create "value for you" through both our unique designs and natural metals like 92.5 Silver. We mostly look towards India - its rich history and culture - to inspire us with our design ideas! But we have many collections which are also inspired by travel and personal beliefs.
RANGE - Amaltaas has two distinct ranges - Fashion & Fine. We design, create and manufacture modern jewellery under our Fashion Range. This is further divided into 92.5 Silver jewellery and Brass jewellery with 22k Gold-plating. Our Fine jewellery range retails precious Rubies, Sapphire (blue and yellow Sapphire) and multi-coloured gemstones called Rainbow. This entire collection is made with 14k real Gold.
We adhere to strict international standards of allergy-free, lead and nickel free, ethically produced jewellery. There is no mass-production and artisans working on Amaltaas Jewellery are paid fair-wages.
